International Women’s Day Campaign Art
Custom illustrated quote and process video in collaboration with Skillshare for International Women’s Day inspired by the official IWD theme for 2023, Embrace Equity.
client: skillshare
Design Process
For this project, I was given full creative freedom to come up with design concepts and the text copy for lettering. The only design brief given was to create a 1:1 piece incorporating a portrait illustration in the official IWD 2023 Embrace Equity pose.
I sent over the following three thumbnail sketches as my initial concept pitch.
The team from Skillshare and I had discussions based on the initial sketches to arrive at this final sketch, combining illustration elements from the thumbnails with some modifications to complement the final wording we decided to go with :Embrace equity, reject the patriarchy.
The final coloured illustration was then turned in shortly after, and approved right away with no changes.
A process video showing snippets of how this illustrated lettering piece was created on the drawing app Procreate was produced and featured as a collaborative reel on Skillshare’s social media channels.
Check out the video here!